Thursday, April 14, 2011 - By Megan - 2 comments
Flashback to 2007: A group of Estonian friends are discussing their country's illegal dumping problem. Amidst their conversation, they realize this illegal dumping isn't the real issue. In fact, the root of the problem lies in the country's widespread apathy. Hoping to take matters into their own hands, these friends brainstorm how to change this mentality. What emerged was the Let's Do It initiative.
Our proactive approach to cleaning up our streets serves as a warning to would-be polluters that San Francisco residents do not tolerate environmental and social injustice and we take pride in our neighborhoods.
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